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Focus on Milpix
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Creating start-ups in 2007: 4D View Solutions | ActiveEon | Intuitive Machine | Milpix | Sidérion technologies | Scalable Graphics | Technosens

Interview with Christophe Bourez, founder of Milpix, supplier of software solutions for visual search and press monitoring services.

Christopher Bourez - DR


Christophe Bourez
- 27 years old
- Researcher at INRIA
- Founder of Milpix

 Why did you go into this start-up venture?


Christophe Bourez: The start-up for image compression created by Stéphane Mallat made a strong impression on me when I was in the 2nd year of my Master's course in Mathematics, visualization and apprenticeship at the Polytechnique. My stay in the United States for my final course practicum at Princeton's Siemens research center in the computer visualization department subsequently gave me an opportunity to work around start-ups. This approach inspired me to set up a project from A to Z. With the INRIA project-team LEAR, I found the support I needed to see this approach through to completion. These two factors played a major part in the birth of Milpix.

 How did that happen? How can one say that the technology you are offering meets current needs?


Christophe Bourez: I discovered the work of Cordelia Schmid at the Ecole Polytechnique. She was doing her research as part of the INRIA project-team LEAR, a team that had considerable renown. As of 1997, her research publications on local description of images constitute a point of reference in the field of computer visualization. When I returned to France, I joined this team in order to prepare my thesis under the direction of Bill Triggs. And it was a natural occurrence that, after six months, I began work on creating a start-up. The idea was to find a new application based on the research we were engaged in. The various prizes we have received lead me to believe that I was right to take on this undertaking: Milpix was an award winner at the 2007 Concours national d’aide à la création d’entreprise de technologies innovantes [National Competition for Assistance to Innovative Technology Enterprise creation] in the Emerging division. And, in April 2008, our project also received the Talent de l'économie prize awarded by the Grenoble Chamber of Commerce and Industry, as well as Capital Week's "Best Angels" (1) in the context of its search for financial partners.

 What would make this technology attractive to investors?


Christophe Bourez: Using Milpix, one can track down an original based on a touched-up version of a photo. We can also offer our clients the option of finding redundant copies of images, which might interest archiving services and photo libraries, in particular. One more use, among many others, to be added to the two current applications of the software. I think new fields will open up in terms of everything having to do with handling image indexation. But one shouldn't push the dream too far, and should know how to distinguish what is possible from what is not when the undiscovered scientific realm is too great. I thus don't believe that one can yet manage to recognize people using images like those of faces. Not right now, in any case.

(1) An event that, over one week, brings together players in France's entrepreneurship sector in growth management and R&D investment.

 

Milpix in brief


Milpix Supplier of software solutions for visual search and press monitoring services.

In August 2007, Christopher Bourez, created the Milpix company based on software of the same name. The fruit of ten years of research at INRIA [the French national institute for research in computer science and control], this software serves to locate in one second an image in a database containing 10 million images, and this can be done using any processor on the market. As an additional innovation, this search is not done by keyword but rather based on the image itself. This feature is one that only this start-up offers at present and one that allows it to target many potential sales markets. Set up as a public limited company, this start-up has seven partners, including Cordelia Schmid, Director of the INRIA project-team LEAR in Grenoble, and Hervé Jégou, Research Manager at INRIA Grenoble - Rhône-Alpes Research Centre, who act as scientific consultants, and Christopher Bourez's father, who has worked for a major industrial group and contributes his experience in business management.


About the Technology


MilpixThe Milpix algorithm performs a search based on the contents of the image. Using a set of fragments that can be modified, a complete image is found among millions of images stored in thousands of computers or on websites. The technology recognizes, in real time, images that contain the same geometric shapes. For example, if you submit the image of a street, the search engine will stop at every photo taken on that same street. It is also capable of finding the original photo using a touched-up version, which could prove to be useful for purposes of copyright. One application is already in use by a market watch service designed for the sectors of advertising, communication, media planning and marketing, but also for any company wishing to find and track photos and advertisements emanating from its various departments. Whereas existing solutions are at present all manually operated, Milpix is fully automatic and offers the possibility of surfing and performing text and image searches in databases of the French press via a directory containing 250 entries. It is associated with an advertising checking service (daily bulletins) for images (advertisements, photos, logos) that can be downloaded to an on-line account that allows you to create a customized alert system at low cost. Another application is undergoing a feasibility study for a major French industrial client. It provides identification of objects via a search string using a database that indexes 100 million objects that can be compared with 160 million images. The final product is expected to be out a year from now.

Interview by Françoise Monfort, Technoscope.
   
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